The Books for Kids Foundation is a nonprofit organization that promotes literacy among all children, especially low-income or at risk adolescents. The organization came to Havas Media with two prompts to promote their mission as a nonprofit foundation's mission. One of the projects was to produce a viral back-to-school campaign that would create traffic to their website, and raise awareness for their foundation.
Working with a selected team of summer interns, we created the Go Wild for Books Campaign, with an animal theme to engage the young demographic of the foundation. To kickstart the campaign I created the introduction video prompting schools to participate in the viral campaign that would be viewed on all social media platforms.
Throughout the process, storyboarding, sketching, copywriting and producing deliverables for the final pitch were key to help create the style, feel and overall design of the campaign.